Pinterest launches new ecommerce features

With the myriad of social media channels available, using Pinterest in a business’ marketing mix is often an afterthought behind Facebook and Instagram. However, the inspirational app is making big moves to become an ecommerce platform that will be a game changer for advertisers.

Pinterest have launched four new ecommerce features, making it easier for retailers to create engaging shopping experiences for the millions of Pinners on the platform.

Pinterest API for Shopping

Pinterest is extending its investments in shopping and measurement features, including catalog and product metadata management. This will enable Pinterest to deliver more efficient, improved data quality for retail products. The Pinterest API for Shopping has been shown to lead to a 97% accuracy level for price and availability data. 

 

Product Tagging on Pins

This shopping feature allows retailers to make their lifestyle Pins shoppable and helps Pinners move easily from inspiration to action. With product tagging, retailers can add products from their catalog to their scene images. Pinners can easily shop for the exact items they love from the inspiring imagery they find. Initial testing from Pinterest, saw that Pinners showed 70% higher shopping intent on product Pins tagged in scene/brand images than standalone product Pins.

 

Video in Catalog

We all know how powerful video content is for bringing a product to life and Pinterest continues to invest in video. Pinterest has enabled video assets in their product catalog to give Pinners a view of the product from multiple angles when making a purchase decision and driving conversions. 

 

Shop Tab on Business Profile

With the new Shop Tab on Business Profile, retailers can easily display shoppable products to browsing Pinners. This new feature is a high-intent shopping surface and it

• Enables easier product group management directly on your Shop tab.
• Provides a customisable product group cover image and descriptions.
• Delivers an enhanced mobile interface for a seamless Pinner experience. 

 

The Power of Pinterest

“At Pinterest, our goal is to turn inspiration into action, and our vision for shopping is to make it possible to buy anything Pinners are inspired by on the platform. In 2021, the number of Pinners engaging with shopping surfaces on Pinterest grew over 215%, and 89% of weekly Pinners use Pinterest for inspiration in their path to purchase. – Jeremy King, SVP of Engineering at Pinterest

People on Pinterest are there to try new things, save new ideas, and often, make their next purchase. When done right, Pinterest can help businesses boost exposure, drive more traffic to their store and influence customer’s buying decisions.

 

Pinterest users are picky – they only want to save the best, most visually appealing images so ensuring you have this right will get you well on your way to success. Chat to the team at POP today, our world-leading technology combined with our experience in content creation can help you deliver brilliant results.